Location Recce

Activity at Location	Location issues including lighting, permission, power available, public, police and council granted.	Audio problems	Action to overcome it
Location 1- Studio at Gateshead College	This is in a studio that I have booked each Thursday between the hours of 1 and 3. Therefore the permission I need is granted by the college, which I do have. The studio has a sufficient supply of lights of filming as well as sockets for power and it doesn’t affect anyone. I would not have to gain permission this includes public, council and the police.	There are no audio issues as this is for a music video therefore the soundtrack is the only audio that will be heard and needed.	Gained College permission for both equipment and studio. I book the studio a week in advance for every time I use it.  The equipment comes with lights, camera and tripod.
Location2- Newcastle city centre	Location uses natural lighting, which could affect the end product of the video because I will be shooting outside several times where it will be at different times of the day so I have to make sure I achieve the same kind of natural lighting in order to create a good music video. I don’t require any power as I will use a fully charged battery for the camera. I am not filming the	There are no audio issues as this is for a music video therefore the soundtrack is the only audio that will be heard and needed	I will shoot at the same time everyday and will gain most of the footage in one day so there isn’t much contrast in the different footage. I will fully charge the cameras battery before filming.
Location 3- My own house	My own house will not have any studio lighting however I will using natural lighting in the middle of the day when the sun is out however as we are now entering December this will be hard as must of the day will be dark. I don’t need permission to film and It doesn’t affect the public and no one will be in the footage so no permission at all is required. It does have a sufficient amount of power, so the camera will always have power.	Location 3 requires me to record the crackling of a record player because the sound is how I introduce the music video and its soundtrack. I do have the microphones to record this and I do have permission from the college that the equipment belongs to, to use the equipment.	Always keep the camera charged, only film in one room with the same lighting and only film at the same time of each day. This will make up for the lack of studio lights.

Costumes and props

There are no set costumes other than myself (the only actor) wearing a white t-shirt every time I am filmed in the studio because it makes the video authentic as I want it to feel like it got captured all at the same time. Changing t-shirt will mean that I would not keep a theme and would disrupt the overall music video when watching it. Plus a white t-shirt works well with the projector, better than any other colour because it blends well with the video.

Props will include anything that is in the scene that in some cases I didn’t mean to be in the scene, an example of this would be when filming in public anything could be on the floors or in the background.

Props that I do intend on using is a record player, vinyl, guitars (but not being played) cassettes, a radio player and one mobile phone.

Equipment checklist

One Camera
One projector
One laptop
One whiteboard
Editing software
Lights
Cassettes
Tripod
One record layer   

Diary

Week one of production

The first week of production that including filming required me to find two recce and thankfully I did, this allowed me to have others to help me set up in the colleges studio, I had chosen the studio because of the lights it has in and as well as the projector which is playing a huge part in my video. The first hour was getting the equipment such as trip pod camera, projector and lights sorted for shooting, this allowed me to understand the equipment more so in the future I can be more efficient and film more effectively. After arranging all the equipment we decided to film the intro of the video which was videoing footage that was being projected onto the wall with all the lights turned off and then I would stand in front of the projector whilst miming the lyrics along with the song.

After two hours of shooting I decided to experiment outside of the studio and into natural lighting within Newcastle I set up the camera overlooking the river and was starting to see how I could film the second narrative of my video. It worked effectively I gained test footage and feel confident for when in future I decide to film in Newcastle.

Ancillary task 3/3

This poster is an advertisement of Lana Del Rey’s album ‘Born to Die’ that is clearly oriented by the female’s dominance within popular music culture. The star dominances is installed into the poster through the positioning of herself and her name. Firstly, Lana Del Rey takes a central role within the poster, this is conventionally used as selling point to the readers because it will be the first thing they will see and it will be their first impression of the album, artist and poster and Lana Del Rey clearly wants to be at the centre of the reader’s attention. Not only is it a bold statement but we can see how bold Lana Del Rey is due to the positioning of her body language, although it is an image taking as a mid-shot readers are still made to feel smaller, her fans look up to her and see her as a role model and someone they inspire to be and that is what the message captivates. The poster displays the message of authority as her eyes are looking down upon readers and that means she deserves respect of fans and the public, and for people who have never heard of her before it means they will as the confidence she has in herself needs to be shown through the album and that is where the audience can test the strength of such confidence. This in itself has created a unique selling campaign.  Whereas the album show be the main selling point in this album, her name at the top of the screen is bolder and bigger than the name of the album this gives evidence to my statement that she is bigger than her music. She is see as a figure and not a musician that is why her poster in unconventional because she’s aiming to promote herself more so than the album. The conventions used however are the list of songs on the record this allows the readers to know what they should expect but the font is so small it is barely readable for even myself, this should have been changed as the poster will be seen worldwide and people should be given the information they need before purchasing a product because an album is a product that needs sales.

The colour scheme is representative of the albums artwork both use blue and white to great effect and they both interchange to suit a different coloured back ground i.e white top blue writing, and blue sky white writing. It is very connective, even the logos of important companies have been turned into the colour of blue to suit the album that is how important Lana Del Rey is. The image is the same as the album and that is expected and I will use the same image for my poster as I have for the album, it allows audiences to identify the poster and connect it with the record which is being promoting.

Storyboards

These are my story boards, the structure that is keeping all my ideas in one place and are a step by step plan for my filming schedule.

Behind the scenes Photographs during filming

 These are photos of day one of shooting my music video you can see two locations i have chosen which are the studio and Newcastle the narrative is open narrative that will cross cut between the two locations.

Location two: the studio within college

 Props that were used by myself were a projector and lights.











In the last image you can see myself and a runner filming the scene.

Ancillary task 2/3

This album poster is of an indie band called Noah and the Whale, the purpose is to promote their new album ‘The First Days of Springs’. It follows most of the main conventions including factual information the poster needs to convey such as: the release date, which format you can buy the album on (in this case CD and digital) and it also has one image and that image is the same one they used for the album front cover. However, they have missed one key convention which is they haven’t included a single of the song on the poster. This suggests to me that the album doesn’t have a stand out song and the whole album is at the same level of quality. As a selling point leaving out information such as track listings means audiences around the world will not know what to expect from the album, therefore they’ll not want to spend money on a product they know nothing of.

To counteract the left out track-listings the poster does in fact offer incentives to purchase the album. One example would be the quotes at the top of the poster, placed at the top to dominant the readers eyes they use quotes from respected magazines and newspapers praising the album. The fact they used such respected magazines like Q shows the strength of the album to people who haven’t heard of the band. They show a lot of confidence within their own album to put reviews of the album at the top of the page. On the other hand the use of quotations such as ‘great album’ may be because they are not a mainstream band that are guaranteed success with sales of their records and this makes them use promotional conventions to yield in sales. Another point about the structure of the poster is that the albums name is positioned at the centre of the page unlike the bands faces or the bands name their album name seems to take centre stage, this shows the importance of album in comparison to the band themselves and readers will see it like that too.

The ideas I took away from this poster is that when it comes to making my own poster I will include the albums singles, it is an important factor and I will not use quotes although they are useful I believe an album should speak for itself. Readers should not need other peoples opinions to make their own up they should listen to the record with an open mind and then make their own mind up.

Ancillary task text 2 1/3

This picture is the advertisement Kings of Leon used worldwide to promote their album ‘Only By The Night’ it would have been seen on everything from bus stops to in record shops, and even in magazines to gain attention that would hopefully result in people understanding the album is on sale and in return the public would buy the album. This would then mean the poster was a success as it achieved its intended purpose.

In order to be both stimulating to the public’s brain and to be educational with informative information, the poster included certain standout singles the band have released, when the release date for the album is and where you can get it ‘www.kingsofleon.com’. All these facts are all delivered with the same font as everything else on the poster and a variety of colour to stand out and to stimulate an audience. This is important as it sets a theme the public and fans can identify and in a world where adverts are everywhere to retain a certain indentify the public and fans can indentify with is important for the success of the promotional campaign. Another key important part of he poster is the provided facts given to the target audience, it tells you who the album is released by via logos, this I believe is beneficial and I will consider for my own poster because it saves room but also gives something else other than words, it gives the poster extra imagery.

The most lucrative aspect of the poster comes right in the middle, the first thing anyone would see when glancing upon the poster and that is the image of the band members all coming together to form a symbolic eagle. This is also the albums front cover, this is a great idea because when someone looks at the poster and then go to find the record in a shop they instantly know what front cover to look for based on the image on the poster, I will definitely use this for my own project. Referring back to the image itself, it is very decorative of the colour green, the set theme colour of the whole album and its promotional campaign this shows sustainability something that is constant. The image itself is the collections of the four members each having a part of their individual head being made into one head, with eagle eyes. This for me symbolizes everything an eagle does, it acts as their spirit animal. An eagle represents power and speed, the pace shown by these creatures is mind blowing the fact a bird with such speed in the air can have so much precession when flying and when capturing prey from the ground. This suggests the music of the album will fast paced, powerful raw and animalistic. The other symbolic reference is the positioning of the eyes of the eagle, there is a metaphor that society uses and it refers to humans being eagled eyed, this simply means that people with such trait don’t miss anything, they see everything however quick it is. This can be referred to the album because the band have been eagled eyed on the poster as it was used worldwide their eyes were also.

Lastly, I will look at the positioning of the bands name, Kings of Leon is at the top of the poster for me this means the band are at the top of the game and the music charts, this album reached number one in the UK charts therefore it showed the confidence the band had in the album. 

Cast and crew list

Cast and crew list

Tyler Marriott- actor, editor and cameraman
Jay Kirtley- runner and cameraman
Brad Donaldson- runner and cameraman
Lewis Hickey- runner when shooting off location

Song permission

I researched the song ('Unbilotitled by Babyshambles) I wanted to use in my music video and I found out that EMI hold the rights to the song, and I would need their permission in order to use the song in my video. I have sent an email to their staff member who deals with song enquiries. I have stated what the song would be used for, why I want to use the song and how I would benefit if given the rights to the song by EMI.