I have stuck with a lot of conventions within the production of my music video using software such as Photoshop and premier publisher to do so. But in filming I stuck to conventional camera movements and angles, in most music videos there is a big use of close up shots and medium shots so the expression of the singer can be seen when miming lyrics this is seen in Darlia's music video for the song 'Napalm'. It also allows a dark background (a conventional colour for rock music) in each scene to steer the importance the male singer. Therefore I gave my male protagonist a portable camera to film himself from a close up angle because I wanted to show that the singer is so used to being alone that he has to film himself like a home footage video. I also used long shots to display the males body as clothing is a factor within music that is relative to a certain genre, it allows audience know what type of music the band play. The male actor was dressed in black skinny jeans and was smoking a cigarette these two clothing and props are what society decodes in music to be rock. And that was important for me to capture the identity of the music through the video and clothing. This has been shown by a lot of rock stars such as Kurt Cobain and the band Rolling Stones who have numerously have worn dark clothes and used props such as drink and alcohol. In a way a convention of a rock music video is to steer away from conformity.
Editing wise I adopted for a simple output with just using jump cuts so the narrative was easy to follow until the last minute in which I then made the clips move quicker, three times quicker' whilst using a close up footage of my male actor singing very quickly to show some what of a an emotional break down as he has with the audience reflected on his past, being young, surrounded by family and friends. In a world where he had so much hope but as the narrative progresses as does his mood but negatively until we see a minute worth of clips be made into a fifteen second reel of quick clips. This then cuts to the duplicated begging scene being flipped and rewound at a greater speed to show that no matter how hard he tried nothing is like the movies and in fact the idolisation of a greater culture when you do in fact come from (as the old footage shows) a working class background can be a burden, as there more or less is never a true escape. You may just find yourself, like the protagonist, the exact place where you started but as a grown up unhappy. And just like my music video which very much endorses British Indie music scene that included The Libertines by nothing being edited nicely or the rooms looking clean, but the Libertines also have a song called 'Time Like Heroes' in which the lyrics are relevant to my theme of coming of age 'we'll die in the class we were born'. This to me shows like my video you cannot escape your past. Similarly to The Libertines videos for songs like 'Can't Stand Me Now' i have went for quick cuts in between scenes in which contain miming to reflect the quick pace of the music as rock has a lot of time signatures and conventions in rock music video is that editing scenes must be quick to compensate for the rhythm of the music. This also works in other genres i.e. Love songs will have slow transitions between one scene to the other.
Camera movements wise i stuck to all of the conventions this included panning, zoom in and tracking because in order for me to be as professional as i can i must create the idea of my music video being as serious as possible in order for people to get a meaning from the video as well as listening to the song and not be distracted by unconventional codes they have yet scene in any other video because that would be wrong. To place in many unconventional codes would steer away from the music video real purpose and that is to compliment the song and not overshadow the song. In one scene i zoom in to the male actors face in anticipation for the male to start singing this was to create suspense something that was needed in order to keep the audience interested because the song does not actually have any vocals until nearly one minute into the song. To continue, my media texts are not completely being conventional in the way I was able to display text within my music video to the point in which I was displaying the dictionary definition of movies both verb and noun. I put these in because it is something that does not really occur in music videos but however I used it in a ironic and humorous way in which i hope the audience are able to sense because what it is saying is not truly what it is saying this is unfamiliar in music videos. Although the video is defining a film, a strip or reel, it is actually trying to tell the audience to realise that we shouldn't accept something for face value if we look deeper into it we get to find out much more about both the music and the meanings. A film can be anything, it can mean anything and it is up to the audience for them to define their own conventions. This to me is successful because it gives an audience some sort of power, the power to choose and extend the metaphors displayed in my media text. For example in my ancillary tasks i use conventions such as song titles, barcode and stayed within the lines of my own conventions and for all my images i used an effect called holoart which extends bright images and darkens dark images to create the illusion the image is hollow in order for me to keep my piece in its own conventions i kept the same font i used for my poster for my album. These are important as the colours and fonts are what remind audiences of the bands image it creates an identity. In order to do this i used both Photoshop and a website called Be Funky.
No comments:
Post a Comment